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Building a Strong Brand, Part 1
Great brands don’t start with a logo. They start with your beliefs.
Your brand isn’t just how you look or sound—it’s who you are. It’s your purpose, your perspective, and the values that shape every experience someone has with your organization. That foundation is what makes your brand feel consistent, trustworthy, and real.
When you build from that place, everything else—your messaging, your visuals, your customer experience—has a clear, authentic direction.
All Posts
The Overlooked Power of Video in Brand Consistency
Video is one of the most powerful ways to tell your brand story. However, it’s also one of the easiest places for consistency to fall apart. Different intros. Random music.…
Making Your Brand Make Sense
Defining your brand belief, purpose, and essence is essential to a strong brand foundation. But while you must have a strong foundation, if you don’t have the structures to go…
Before the Logo
Every great brand starts with a simple but powerful question: why do we exist? It’s easy to get swept up in visuals, taglines, and campaign ideas, but the foundation of…
Brand Identity vs. Visual Identity
When you’re going through a rebrand, it can be easy to get caught up in visuals. Your logo, colors, and fonts are some of the most tangible, visible pieces of…